Wednesday, December 7, 2016

Preliminary Identity Concepts

Here are some preliminary design concepts for the branding of TAOS. It'll take some time to digest them and decide which elements to keep and/or expand on. I like the bold/rough font, the black, white & red color palette and the fire goblet, but we should probably find an element or object from the story to use in the graphic. I spoke with the designer and she agreed to come up with a design that uses an hour glass/pendant to represent the sands of time.